Importance of keeping your word

Sometimes we wonder why people in business and in the marketplace are not attracted to Christianity. I believe one of the greatest reasons is because all too often, we as followers of Christ, are poor at keeping our word.

We fail in keeping many commitments we make, and this comes in many forms. We get behind in paying our vendors, we fail to deliver our product or service on time, or perhaps we simply decide to not keep our commitment when it becomes inconvenient to do so.

Do you have any thoughts on this?